Which Bookie should you choose?
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New Bookies

New bookies emerge throughout the year but with so few reviews, it can be hard to know if they’re reputable and worth betting with compared to the more established bookmakers.

When a new bookie such as Dragonbet or Bet442.co.uk launches, the team here at WhichBookie creates an account and puts the brand through their paces to determine whether we would recommend them.

New online bookmakers allow you to take advantage of new bookmaker offers, new betting features and potentially, get more value from your bets.

The list above shows the best new bookmakers which have been tried and tested by WhichBookie.

Each year, WhichBookie reviews dozens of new and established bookies to determine the best bookmakers in the UK. These bookies may differ from previous years due to new bookmakers emerging, established bookies adding new features and various other reasons.

The bookies listed above are ones which we consider to be the best UK bookmakers in 2024. You can read our full reviews of each bookie to learn more about what they have to offer in terms of betting odds, standard of odds, customer support, betting markets, novelty betting such as how to bet on I’m a Celebrity, betting on Love Island and other features. In each review, you’ll also find a number of reviews left by WhichBookie readers who have used the sites for themselves and who wish to pass on their comments.

Best Betting By Sport

The list above shows you the best bookmakers overall, ranked according to our user ratings. But in some cases, you need more specific recommendations. For example, if you mainly gamble on one particular sport such as football, you might not need all the other betting options that are available. In that case, a more specialist site might give you a better betting experience. We constantly evaluate all of the new online UK bookmakers, as well as the more traditional UK high street brands, and evaluate them on an individual basis for each of the most popular sports. So no matter what you’re interested in, we can help you make the perfect choice.

Bookies Reviewed & Rated

The team at WhichBookie fully tests and rates the top online bookmakers in a number of categories. Read honest, independent analysis from industry experts to compare how each sportsbook performs in the areas you care about most.

Below are just a few of the factors we take into consideration when we’re determining the best online bookies.

Bonus – We rate the betting sites welcome bonus. How generous is their sign up bonus? How easy is it to claim? Do you need a promo code?

Features – Does the sportsbook offer popular features such as cash out, live streaming, mobile betting or best odds guaranteed?

Service – How good is the company’s customer service? Is their helpdesk fast and friendly? We put them all through their paces, so we can let you know how they perform.

Choice Of Markets & Odds – Does the sportsbook offer a varied choice of markets at competitive odds?

Payment Options – What deposit and withdrawal methods does the company offer, and how fast do they process your payments? Do they accept debit and credit card payments, PayPal, Skrill and Neteller, and what is the minimum amount you can deposit? We have dedicated pages for various payment types such as our list of PayPal betting sites.

Trustworthiness – Can the site be trusted? Do they have a solid reputation for security, do they take your privacy seriously, and are they licenced and regulated by the UK Gambling Commission or another regulatory body?

In-Play Betting – Many of us prefer to bet on live events rather than place pre-match bets. All bookies provide live in-play betting markets but some are better than others. We look at not only the number of live betting markets but also the odds that are available on them and the selection of sports that are covered.

Live Streaming – Betting is generally more enjoyable when you’re able to watch the event that you’ve bet on. However, costly subscription fees to sports channels are not an option for many which makes live streaming through bookmaker accounts all the more attractive. Some of the top bookies such as Bet365 provide live streams of hundreds of sporting events every single day and you usually only need to have a funded account or to have placed a bet in the last 24 hours.

User Experience – We all have our favourite bookies and often this is down to the usability of the website and/or app. With so many sports and betting markets available to bet on as well as promotions, price boosts and account settings, it’s vital for a bookmaker to have an easy to use website and app that new customers can get to grips with quickly.

Sign Up Process –  If you’re registering an account with a new bookie, you’ll want the process to be as quick and hassle-free as possible. Some bookmakers request ID documents which can take days to verify whereas others allow new customers to sign up and start betting within minutes.

Loyalty Programme / Free Bet Clubs – It’s nice to be rewarded for being a loyal customer and some bookies do this via Loyalty Schemes. These are usually weekly promotions where customers can qualify for free bets and other rewards by placing a certain number of bets or bets of a minimum amount.

Existing Customer Offers – Some bookies offer new customers big bonuses to get them through the door but nothing after that whereas others have daily or weekly offers available to help retain customers. The key is to find the biggest and most reputable bookies that offer good odds as well as regular betting offers such as free bets, money back specials, price boosts, best odds guaranteed and more.

Why Bet Online?

Whatever you like to bet on, whether it be football, horses, tennis, golf, greyhounds or in the casino, there is a bookmaker out there that’s perfect for you. Here at WhichBookie.co.uk, we will help you select the correct one for you with our detailed and impartial appraisals of all the top bookmakers. Whether you’re looking for a list of the top 10 bookmakers, the best new bookies or want to find the biggest bookmakers to register an account with, we have it all.

There a lot of advantages when setting up a new bookmaker account. Whether it is the first site you’ve joined or you’re just looking for a better service somewhere else, some of the benefits you can get are listed below. Our detailed guides will tell you which sites offer these important features.

• The convenience of being able to download betting apps, which let you place a wager online or via your mobile whenever and wherever you like.
• The chance to get more competitive odds. You can get better odds online than in your high-street betting shop, and even compare different online sportsbooks.
• When signing up to a new betting website, you can take advantage of welcome/sign-up bonuses. These include free bets, enhanced odds and deposit matching offers.
• Each bookmaker has there own unique features and exclusive promotions which are only available on-line.
• The number of betting markets available to cater for everyone’s needs, whether that is sports, poker, casino or slots.

If you are in a hurry to claim your free bets, you can click any of the quick links in the bookmakers list in right-hand side-bar to claim them instantly.

If you have the time, we would advise you to read our bookmaker review pages carefully. We have all the information you need to come to an informed decision on new UK online bookmakers and the more established bookmakers online. Use the ratings to decide which betting site is best for you, and make sure that you are aware of any Ts & Cs before signing up.

If you have any comments about your experience with any of the companies or products we’ve evaluated, we encourage you to share them with other users using the forms provided.

Top 10 UK Bookmakers

There’s no one bookmaker that is right for everyone. Some people prefer to bet on football over horse racing and there are certainly better bookies for each of those sports. Some people bet on a variety of sports and like to claim the various offers that are available on a daily basis such as best odds guaranteed, money back specials, football price boosts, extra places and others. Because of this, we’ve put together a list of our top UK bookmakers for 10 different categories.

Online Sportsbooks

If you see the term ‘Sportsbooks’ mentioned online, they’re essentially the same as a bookmaker. Bookies are more commonly known as sportsbooks in the United States but some UK and European betting sites do use the term on occasion. We have reviewed, ranked and shared our opinions of hundreds of UK sportsbooks here at WhichBookie with each one looked at carefully along with being tried and tested by our team of experts.

Determining the best sportsbooks online isn’t an easy task. Not because we don’t know what to look for in a good UK sportsbook, but more so because each person may be looking for something different in a betting site. For example, one person may be looking for a UK sportsbook that is offering the best odds, whereas another may be looking for the best sportsbook for free bets and promotions. That’s why we cover as many areas as possible in our reviews so that you can decide on the best sportsbooks online that are right for you.

Top Sportsbooks

As mentioned above, one sportsbook may be perfect for one person but not for another and so it’s important that you find the right one for you to bet at based on what you’re looking for in a betting site. From the 150+ UK sportsbooks we have reviewed here at WhichBookie, we’ve put together five recommendations that we believe are the best sportsbooks online for 2024.

Best Sportsbooks 2024

bet365

Bet £10 Get £50 in Free Bets

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For new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. 18+ gambleaware.org #ad

NRG.bet

Bet £20 Get a £10 Free Bet

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+18. New Customers Only. Sign up using promo code b20g10. Min deposit £20. Min bet £10. Min odds 1/2 (2.0). Free bet valid for 7 days. Full T&Cs apply. begambleaware. #ad

Bet442

Bet £20 & Get £20 in Free Bets

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18+. New customers only. Min deposit £20. Max One £10 Free Bet & two £5 Bet Builder Free Bets.. Qualifying Bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus tokens with Min 4/5 (1.80) odds req. Token 2& 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00) T&Cs apply. GambleAware.org #ad

Betfred

Bet £10 Get £50 in Free Bets

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New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply. GambleAware.org #ad

Virgin Bet

Bet £10 Get £20 in Free Bets + £5 Free Specials Bet

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1st single cash specials bet on the Selected EURO 2024 matches. Min odds EVS. Free Bet: accept via pop-up within 24 hours of qual, use in 7 days on Specials only. Stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org 18+ #ad

Benefits Of Having Multiple Bookmaker Accounts

You’ll find several bookmakers listed here on WhichBookie. In fact, we have over 140 UK bookies listed on our bookie reviews page. This may seem like an overwhelming number and we certainly don’t expect you to read through them all. That’s why we make suggestions based on both our own opinion and the experience of other users at the betting sites.

So, which bookie should you choose to bet with?

There’s no one answer to that question that is right for everyone but there are advantages to having such a large selection of UK bookies available to you and we recommend opening accounts with more than one of them. Most people have a go-to bookmaker that they place the majority of their bets with but it’s more than likely that whatever bookie that is for each person, there are better ones out there for certain things.

Some advantages of having multiple online bookmaker accounts include:

• Being able to claim all the best bookie sign up offers
• Get the best odds for what you are betting on
• Take advantage of daily promotions such as Extra Places, Price Boosts & Refund Offers
• Receive your money quicker by betting with bookies that have fast withdrawals
• Stream sports that you are betting on
• Bet on sports and markets that aren’t available at some other bookies

It’s unlikely that you’ll find one bookmaker that is the best in all of the above categories and so having accounts with multiple bookies is the logical solution to maximise your betting experience and value.

Responsible Gambling Measures At UK Bookies

Betting online can be great fun but only when doing so within your means. Here at WhichBookie, we want all of our visitors to be responsible when gambling and we only feature bookmakers that are licenced by the UK Gambling Commission and therefore have to adhere to some of the tightest gambling laws in the world.

UK bookies have several responsible gambling measures in place that customers can use to continue to bet within their means. The Gambling Act 2014 requires all operators to provide responsible gambling measures with non-compliant bookies at risk of receiving huge fines and penalties.

Some responsible gambling tools that you can find at UK bookmakers listed here on WhichBookie include:

Deposit Limits / Loss Limits – Perhaps the most used responsible gambling tool by UK players. These allow customers to set a maximum amount that they can deposit within a set period of time. Similarly, loss limits allow customers to set a maximum amount that they can lose within a set period of time which is usually a day, week or a month.

Customers can change their deposit and loss limits but there is a time period, usually of between 24 hours to a week, that the new limit will take effect.

Self Exclusion – You’ll find the self-exclusion option available at all UK bookies and it allows you to exclude yourself from betting with that bookie for a period of time that you set. Self-exclusion periods can be days, weeks, months, years or indefinitely and once set, you won’t be able to access your account until the period of exclusion has passed.

Session Restrictions – If you don’t want to exclude yourself from a particular betting site, you can limit the amount of time you spend betting or playing casino games in a given day or in a particular session. This option isn’t available with all operators but is becoming increasingly popular.

Session Reminders – Similar to the above without the enforcement. Session reminders can be set which will notify you, usually via a popup message, when you have been playing or betting for a set period of time. It’s easy to get caught up in playing casino games or betting on sporting events and this tool is a welcome reminder of how much time you spend betting.

If you would like to read more about responsible gambling and how to receive help if you think you are gambling to much or too frequently, please visit the links in the footer of this website to sites such as begambleaware.org, gamcare.org.uk and gamstop.co.uk.